We Tried Matilda Djerf’s New Shampoo and Conditioner

There’s not every week (typically even a day) that goes by the place Matilda Djerf does not come throughout my feed with gorgeous bouncy hair paired with an outfit worthy of my saved folder. To say she’s a muse is placing it flippantly, therefore why Scandi-style lovers and Djerf followers rejoiced when she launched Djerf Avenue after which adopted up with Djerf Avenue Magnificence earlier this yr. With the choice to emulate Djerf’s stylish closet by way of the model, her signature fluffy blowout lastly additionally felt inside attain with the launch of its first two hair merchandise: the On the Go Styling Gel and Breezy Styling Mist, which rapidly earned the stamp of approval from magnificence editors and followers.

It is laborious to not swoon over her bouncy (emphasis on bouncy) hair that legitimately curls in a method that makes you query gravity. All that is to say, we’ve excellent news: dropping October 16, Djerf Avenue Magnificence’s subsequent launch is a variety of no-fail necessities together with a shampoo, conditioner, and hair masks.

As you possibly can think about, we jumped on the alternative to strive the brand new launches, that are divided into two collections: the Breezy Weightless vary, which emphasizes quantity, and the Important Moisture line, which nourishes and hydrates. Forward, the whole lot we all know concerning the new launch, plus staff Byrdie’s trustworthy evaluation.

The Inspiration

Djerf entered the haircare market out of a want to create merchandise that she wished she had in her day-to-day. “I actually have by no means really discovered hair merchandise that I actually, genuinely love,” she beforehand advised Byrdie. Thus, the 2 styling merchandise have been born. The model sticks to its roots with the brand new assortment, which digs deeper within the necessities class. In any case, who does not want a signature shampoo, conditioner, and reliable hair masks?

“Styling merchandise are so important to reaching the fashion I am after, but when I don’t have the appropriate hair care I do know the outcomes received’t be what I would like it to be,” Djerf tells Byrdie. “As I’ve gotten older, I’ve additionally change into extra curious concerning the elements in hair care and discovered what my dream merchandise would wish to do for my hair. We determined to launch Djerf Avenue Magnificence with our two styling merchandise that I had been lacking in the marketplace, and this feels just like the pure subsequent step in our product launches.”

Whereas she could also be recognized for her blowout, Djerf is aware of it is solely attainable due to her hair well being. “Good hair care is about extra than simply look—it’s about nourishing and strengthening your hair to maintain it wholesome over time,” she provides. “That’s why incorporating good elements that concentrate on particular wants was so vital to me, making a strong basis for stronger, extra resilient hair long run.”

Djerf says that her staff has been engaged on the formulation for 2 years to get them precisely proper. “The toughest half was actually perfecting the texture and efficiency of every product with out making any compromises,” she says. “We wished to make sure that each formulation delivered the precise outcomes we envisioned. We even have been working so much with the feel and really feel for the merchandise. Getting these textures excellent took time and plenty of refinements.”

The Merchandise

The Breezy Weightless and the Important Moisture ranges each maintain hair well being in thoughts, however differentiate barely. The Breezy Weightless Shampoo and Conditioner emphasize quantity and fullness, with elements like peptides, oleanolic oil (which promotes hair progress), and hydrolyzed wheat proteins. The Breezy Weightless Hair Masks retains all these elements however boosts moisture with the addition of shea butter. The model recommends the Breezy line to these “searching for to boost bounce and shine.”

Subsequent up is the Important Moisture assortment, which you’ll be able to most likely guess, focuses on nourishing and moisturizing the hair. It is formulated to revive moisture, easy frizz, and revive dullness whereas leaving the hair mushy. In line with the model, it is “very best for all hair varieties, particularly these susceptible to dryness, this shampoo ensures your hair stays mushy, easy, and lively.” Ingredient call-outs embrace oat kernel oil and glycerin, with Brazil nut butter featured within the conditioner, and the addition of shea butter within the masks.

After all, it is too laborious for Djerf to select a favourite. “I combine and match relying on what my hair wants on the time. I really like the Breezy Weightless Collection for that bouncy, gentle and ethereal feeling it provides me, whereas nonetheless giving quantity and fullness—the proper base for an amazing blowout,” she says. “Nonetheless I really like to make use of the Important hair masks for further moisture after I want it. After this summer season I’ve been utilizing the Important collection non cease—my hair drinks it up!”

Each formulation are color-safe, use no synthetic colorants, and declare to work on all hair varieties.
What’s extra, they’re additionally vegan, PETA-certified, and are cruelty, sulfate, paraben, and silicone-free. Oh, one other factor: All Djerf Avenue Magnificence merchandise are packaged with 100% post-consumer recycled supplies.

The Opinions

Bella Cacciatore, information editor

“I have been testing the Breezy vary for a few month, and my hair—bleached, advantageous, barely wavy—has been loving it! Very first thing’s first, I’ve to debate the perfume, which is identical woody, spicy scent because the stylers, which Djerf mentioned was impressed by Swedish cardamum buns. You both adore it otherwise you hate it, and whereas I adore it within the stylers, I discovered it a bit overpowering after I used all of the merchandise collectively (I did, nonetheless, get tons of compliments on the scent, so take that as you’ll).

“The shampoo has an excellent frothy lather, and I really like that it made my hair really feel clear and bouncy, and did not weight it down in any respect. The conditioner and masks additionally had the same gentle texture that left my hair voluminous, shiny, and silky. I believe I am going to change to the Important vary for conditioner for some further moisture as we head into winter, however all in all I am completely satisfied so as to add these merchandise to my bathe!”

Star Donaldson, social media director

“I’ve been utilizing the On the Go Styling Gel religiously ever because it got here out, so after I received my palms on the complete wash day routine I used to be past excited. Though the Important Moisture line is made for every type (which I normally steer clear from) I’ve discovered that it has constantly supplied hydration and definition for my sort 3c/4a curls. I used the therapy masks as slip for detangling my curls after a month of back-to-back silk presses, and was pleasantly stunned by the feel and slip it supplied. It has the viscosity that I really like in a hair masks that’s someplace between a gel texture and a thick cream. I left it on for an hour and a half, and as soon as I rinsed it out my thirsty curls felt quenched!

“Then I reached for the Moisturizing Conditioner. Though the conditioner is supposed for properly, conditioning, I made a decision to sub it in as a leave-in. First, as a result of I’m obsessive about the scent of this whole line, and second as a result of I felt that it could be hydrating sufficient to depart on my hair with out weighing it down. And it did simply that, whereas making my hair odor heavenly. The conditioner had extra of a cream texture however a thickness that impressed me. I believe when you’ve got finer strands or a much less curly texture this product would work completely as a conditioner, however I discovered that it was actually the middle of my wash and go. I’m obsessive about this line and it’s actually made me rethink the thought of merchandise made for ‘all hair varieties.'”