We Tried Huda Magnificence’s Electrical Lavender Setting Powder

One inconspicuous December night, Huda Kattan despatched TikTok right into a frenzy when she patted an electrical lilac setting powder throughout her under-eyes and T-zone. Makes an attempt to recreate the intense purple powder rapidly ensued, with content material creators all of the sudden turning into mixologists, mixing purple eyeshadow into their setting powders. Spoiler alert: It did not finish properly.

Fortunately, there isn’t any have to DIY anymore, as Kattan’s model, Huda Magnificence, simply launched a vibrant purple shade of its cult basic EasyBake powder, aptly titled Ube Birthday Cake. With a purpose to reduce via the clickbait, I went proper to Kattan for all the small print, and put the powder to the check. Forward, all the data, plus staff Byrdie’s trustworthy opinions.

The Product

Huda Magnificence’s Simple Bake Free Powder has amassed a cult following since its launch in 2018, however Ube Birthday Cake is by far essentially the most vibrant of the shades, drawing inspiration from Kattan’s custom of celebrating her birthday along with her favourite ube cake. (For the unfamiliar, ube is a kind of purple candy potato from the Philippines.) “I wished to seize that very same pleasure on this assortment,” Kattan tells Byrdie.

With an electrical lilac shade with hints of pink, Ube Birthday Cake options the identical silky, blurring components you recognize and love for an airbrushed end. The shade is best suited for medium to tan pores and skin with golden undertones.

Along with the unfastened powder, Huda Magnificence is launching the limited-edition Ube Obsession Assortment, which options the Blush Filter within the shade Ube Cream, and the Fake Filler Lip Gloss within the shade UUU-Child.

The Development

If 2024 was the yr of child pink under-eyes, 2025 is the yr of lavender under-eyes. The concept behind utilizing a lilac powder is that it may possibly each brighten and add a slight blush, creating an ethereal, angelic look. “The refined rosy pigments on this shade assist to neutralize any darkness, brighten the realm, and blur imperfections,” mentioned Kattan.

As for placement, the Ube Birthday Cake shade is best suited for the under-eye space. “I prefer to press the powder in with a puff, beginning on the internal nook of my under-eye and dealing my method out in direction of the temples,” mentioned Kattan.

The Evaluations

Derek Deng, affiliate content material editor

“I grew up on ube ice cream, so this launch significantly spoke to me. Components-wise, this powder has a dreamlike end: it is matte (like, 2016 matte) however not drying, blurring however not cakey. I used to be pleasantly stunned by how a lot I loved the coquette shade on my pores and skin tone—it provides a muted rosiness to the under-eyes, and mixed with the ube blush, it is extremely stylish. I would not say it is an on a regular basis look (I am nonetheless loyal to my child pink under-eye powder) however to my shock, there’s undoubtedly a time and a spot for this.”

Star Donaldson, social media director

“This lilac shade is definitely superb on me! I am obsessed. My under-eyes are noticeably brighter and I like that this powder provides a clean and matte end. I do know its technically designed for the under-eyes, however I’ll undoubtedly be making an attempt it in my T-zone as properly.”

Eden Stuart, editor

“I used to be shocked at how properly this labored! Since I’ve impartial undertones, such a cool powder makes me apprehensive upon first look. However I am glad I’ve this one an opportunity: I do really feel like my undereyes look brighter. For me and my tan pores and skin tone, it is a slay!”