By pooling their respective abilities – Aptar Magnificence’s experience within the design and manufacturing of sampling merchandise with SoPost’s digital sampling experience and distribution logistics – the 2 firms intention to simplify digital sampling campaigns within the magnificence sector. It’s all about offering a complete resolution to a topical problem, particularly implementing a sampling marketing campaign, from manufacturing to post-trial feedback.
“Our partnership with SoPost brings actual added-value for our purchasers. As we work on model initiatives upstream, we are able to ask them to anticipate their future advertising activation campaigns by recommending the correct pattern format relying for the correct distribution channel,” says Saveria Guelfucci, Advertising Supervisor Turnkey Options by Aptar Magnificence.
In sensible phrases, Aptar Magnificence manufactures and fills samples and SoPost develops digital campaigns, handles distribution logistics and displays marketing campaign efficiency.
Client case examine: the sampling marketing campaign for Memo Paris’ Madurai perfume
Memo Paris, a Parisian luxurious perfume home, selected the Imagin sampling resolution from Aptar Magnificence mixed with the digital and logistical experience of SoPost, and in so doing grew to become the primary consumer to learn from the partnership between the 2 suppliers.
“Imagin is a full-service packaging resolution that includes an extra-flat spray format. Its light-weight and extremely customizable design is appropriate with e-commerce necessities. It’s the superb format for financial postal distribution,” explains Aptar in a press release.
The SoPost expertise additionally allowed the model to each establish and goal the shoppers and to observe their product discovery journey, to gather and analyse their suggestions and perceive their shopping for intentions. All of this knowledge then helped gasoline the model’s CRM database
In response to Arthur Courtois-d’Auzac, Head of Digital at Memo Worldwide, the general visibility of their retro-planning and exhaustive budgeting from manufacturing to advertising activation is nice asset of the partnership between SoPost and Aptar Magnificence.
“At Memo Paris, we try for every interplay with our model to be pleasing and memorable, and product sampling is a key level of contact in our model expertise. SoPost and Aptar not solely cowl the worldwide sampling expertise end-to-end, additionally they share our mission, which is why we selected to work with them. This partnership allowed us to focus on the correct folks and enhance our buyer expertise, in a worthwhile and environment friendly method, whereas minimizing waste and maximizing return on funding,” he says.
By combining the number of pattern codecs provided by Aptar Magnificence with SoPost’s focusing on expertise, the 2 companions imagine they might help manufacturers perform inexpensive and simpler sampling campaigns and, in the end, extra accountable ones.
“At SoPost, we need to go even additional by providing our purchasers a 360° help. We attempt to optimise our processes general with focused and wise manufacturing. This partnership permits manufacturers to raised plan their manufacturing course of forward, and to consequently restrict prices in addition to waste,” concludes Hélène Tournesac, Head of Model Partnership France at SoPost.
