Have you ever ever questioned what the phrase ‘parfum’ or ‘perfume’ in your beauty labels actually means? If that’s the case, you’re not alone.
This tiny time period, usually discovered on the finish of ingredient lists, can disguise many sins, leaving shoppers at the hours of darkness about what they’re actually making use of to their pores and skin.
On this week’s episode of Inexperienced Magnificence Conversations, we dive into the murky waters of perfume transparency with Ashlee Posner, the trailblazing CEO of Lucent Labs and founding father of State of Change. Ashlee is on a mission to disrupt the perfume {industry} and produce full ingredient transparency to each product we use.
On this groundbreaking episode, Ashlee shares her journey from a annoyed model proprietor to a number one advocate for perfume transparency. Her story is not only about enterprise innovation but in addition a private campaign to make sure that each shopper is aware of precisely what’s of their merchandise.
When you’ve ever felt uneasy concerning the imprecise time period ‘perfume’ in your favorite lotion or fragrance, this episode is a must-listen.
“Individuals should know what they’re placing on their pores and skin. It’s not nearly making fragrances; it’s about making certain security and transparency in each ingredient.”
-Ashlee Posner
On this episode with Ashlee Posner, you’ll hear:
- Ashlee’s background and motivation: Ashlee shares how her experiences in chemical engineering and the perfume {industry} led her to discovered Lucent Labs and State of Change, specializing in ingredient transparency.
- The perfume {industry} oligopoly: An exploration of how eight main perfume homes management the market and the challenges this poses for transparency and security.
- The that means of ‘perfume’ on labels: A deep dive into what the time period ‘perfume’ can legally embrace, and why it’s usually used to cover doubtlessly dangerous substances.
- Constructing clear fragrances: The revolutionary strategies Lucent Labs makes use of to create safer, absolutely clear perfume formulations for contemporary manufacturers.
- Shopper schooling and security: How Lucent Labs is educating each manufacturers and shoppers concerning the significance of transparency and security in perfume substances.
Key takeouts embrace:
- The facility of transparency: Ashlee emphasises that full ingredient transparency not solely builds shopper belief but in addition drives industry-wide enhancements in security and high quality.
- Perfume-free myths: The misunderstanding that ‘fragrance-free’ means higher or safer merchandise, and why transparency is a simpler answer.
- Trade resistance: Regardless of the resistance from established perfume homes, Ashlee’s method is gaining traction with manufacturers that prioritise security and transparency.
- Shopper belief and schooling: By brazenly sharing ingredient info, Lucent Labs helps shoppers make knowledgeable decisions and fosters a larger understanding of what goes into their merchandise.
Meet our guest- Ashlee Posner, CEO of Lucent Labs and founding father of State of Change
Ashlee Posner is the CEO of Lucent Labs, the one perfume home providing clear, validated-safer perfume formulations for manufacturers constructing safer, more healthy merchandise. Ashlee can be the founding father of the award-winning stable perfume model State of Change, a pioneering model providing skin-loving fragrances with eco-friendly, plastic-free packaging and a deal with 100% ingredient transparency.
With a background in chemical engineering, roles in manufacturing at Estée Lauder and Ahava, and time residing in Grasse, France, Ashlee is exceptionally geared up and keen about constructing a brand new protocol for security within the perfume provide chain.
Lucent Labs helps manufacturers of all sizes, from pre-launch indie manufacturers to main shoppers in Sephora and Goal, throughout magnificence, hair, and residential items. Ashlee and her crew of specialists at Lucent Labs are on a mission to show that transparency and validation are the way forward for perfume.
Discover out extra about Ashlee and Lucent Labs:
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Method Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Method Botanica Workforce.
