Howdy, Hex Squad! In the present day I’m sharing a few of my favourite different make-up manufacturers to strive in 2025. This isn’t an exhaustive record of each single alt magnificence model in existance, solely those that I’ve personally shopped at and bought from. All opinions, as all the time, are my very own. I do additionally point out if any manufacturers have despatched me PR.
About Face Magnificence
About Face Magnificence is a cruelty-free and vegan magnificence model created by Ashley Frangipane a.okay.a. Halsey. They’re formulated with out phthalates, PFAs, parabens, BHA, BPA, retinyl palmitate, mercury or mercury-containing elements, resorcinol, urea, and formaldehyde. Discover them at their web site and Ulta.
Adept Cosmetics
Adept Cosmetics is an Asian-owned different indie model based in 2017 by spouse and husband Sandra and Tom. They don’t check on animals and use upcycled packaging mixed with second hand mirrors every time potential on over 40% of their palettes. All merchandise are vegan aside from Amunet Gentle and Amunet Darkish. I’ve bought the Cyborg Choir palette, which I am keen on. I used to be additionally despatched the Factor 115 in PR.
I’m in love with Cyborg Choir! It’s a multi textured palette filled with multichromes, holochromes, shimmers and blendable mattes. It’s vegan and doesn’t comprise talc, glitter, mica, oil or BHT.
Aromaleigh Cosmetics
Aromaleigh is another OG make-up model of artisan-crafted cosmetics and pure care merchandise. All the things is hand made in small batches within the Blue Ridge Mountains of South Carolina. Cristiana opened in 1988 they usually’re cruelty-free with many vegan choices. I’ve been despatched PR up to now. Use my code CORDELIA to avoid wasting 15%.
Child Bat Magnificence
Child Bat Magnificence is a Philadelphia-based alt gothic indie make-up model. They’re talc-free, paraben-free, gluten-free, and vegan. Child Bat Magnificence is licensed cruelty free by PETA.
Bellabeautébar
Bellabeautébar, another indie cosmetics model, was based in New York in 2018 however now operates out of Sarasota, Florida, about 90 minutes south of me. They declare to focus on smudge-proof, water-proof, and lon lasting cosmetics with a mix of handmade and manufactured gadgets to have broad buyer attraction. They’re Leaping Bunny Licensed cruelty-free. Most of their merchandise are vegan.
I’ve bought the Primary Witch Palette and completely adore it! It’s in my prime 3 most used palettes of 2024. Primary Witch has 9 mattes, 2 holo-chromes, 2 multichromes, and a couple of duochromes. It’s vegan, paraben free, and cruelty free, although the mattes do comprise talc. I additionally purchased Lately Deinfluenced and it’s incredible.
I’ve by no means tried visiting their Sarasota location, as I don’t know if it’s open to the general public.
Black Moon Cosmetics
Black Moon Cosmetics is an superior different make-up model that makes stunning highlighters and liquid lipsticks! Sleepwalker is my favourite black lipstick, and I wore it to my gothic wedding ceremony. Armageddon is my favourite blackened burgundy metallic lipstick. Black Moon is cruelty-free and vegan. They’re licensed by PETA and Leaping Bunny. I’ve been despatched PR up to now.
Mix Bunny Cosmetics
Mix Bunny Cosmetics was created by a make-up artist for individuals who love make-up that really blends, is pigmented, and prime quality. They’re cruelty-free, vegan, and Leaping Bunny licensed.
I fell in love with Mix Bunny’s now discontinued Surge palette, however I’ve stayed with the model for his or her cool-toned Lure Palette. The Lure palette is so excellent for impartial cool pores and skin like mine! I really like all the colours in it!
Cosmic Brushes
Cosmic Brushes by Fay is a UK magnificence model. I really like the 2 palettes I’ve bought from them. I’ve the Gothic Palette and the Cooltrals Palette. They’re inexpensive and cruelty free.
Devinah Cosmetics
Devinah, based by Deandra, is a west coast indie magnificence model situated in Albany, Oregon. The attractive title means beloved, divine, heavenly. Deandra creates handcrafted, inexpensive, high-quality hand pressed eyeshadows. They’re cruelty-free and PETA licensed. Most of their merchandise are vegan. Moreover, their mica is ethically sourced and authorized baby labor free.
I personal so many eyeshadows from Devinah! Fairy Fireplace, Rain Tarts, Mystic Moonpie, Frozen Waves, Starfire, Fae, Salvatore, Esmaray, Centaurus, Scylla, Skyla, Luna Storm, Moonlit, and Thetis are my shimmers. My mattes embrace Ravens Frost, Tessa, Elysium, Gloom, Midnight, Zane, Virago, Patrina, Aria, Esme, Ethereal, Jox, Pandora, Suki, Darena, Crixus, Jaded, Elphaba, Patina and Karma.
I additionally personal and love the Phantasia Palette, in addition to Prelusion eye primer, and Specular glitter glue.
My most used colours are Fairy Fireplace, Rain Tarts, Mystic Moonpie, Salvatore, and Starfire.
Use the code CORDELIA to avoid wasting you cash at Devinah.
Fyrinnae
Fyrinnae is without doubt one of the OG different make-up manufacturers! They make stunning pressed and unfastened eyeshadows, lip lustres, perfumes, and extra!
Glam Goth Magnificence
Glam Goth Magnificence is a black-owned gothic indie make-up model from Los Angeles, California, based by Marley Bloodrose. They promote glitter, glitter eye primer, eyeshadow palettes, clothes, jewellery, and extra! I really like that Marley says “We characterize and assist EVERYONE and have a good time the choice and LBGTQ+ neighborhood as a result of let’s face it, we’re the long run!” They’re cruelty free with many vegan choices.
Half-Magic Magnificence
Half Magic Magnificence was based by Donni Davy, an Emmy Award-winning make-up artist and designer recognized for her work on HBO’s Euphoria. They’re cruelty-free and vegan. I really like their lip pencils, glosses, and liquid eyeshadows. I want they’d launch a cool-toned crimson iridescent gloss! Discover them at their web site and Ulta.
Kaleidos
Kaleidos is a cruelty-free model based by magnificence blogger Zoey Pu, her boyfriend Tony Chen, and his good friend Mark Henry. They’re primarily based in China and are commited to cruelty-free magnificence. I really like their eyeshadow palettes, highlighters, and eyeliners. Additionally they lately launched hair dye.
KVD Vegan Magnificence
KVD Vegan Magnificence seems like they’ve misplaced their imaginative and prescient as to who they’re as a model and who their goal demographic is, however I really like that they removed Kat von D. My favourite merchandise are Dazzle eyeshadow sticks and lip pencils. They’re cruelty free and vegan. I’ve been despatched PR up to now. You could find them on their web site, Ulta, and Sephora.
Deadly Cosmetics
Deadly Cosmetics is an superior different make-up model primarily based in Berlin, Germany. It’s also possible to discover Deadly at Digital camera Prepared Cosmetics. I’ve a number of magnetic stackable make-up palettes stuffed with my Deadly Cosmetics eyeshadows and blushes. I’ve been despatched PR up to now. My favourite palette that Deadly ever created was the 1UP palette.
Lime Crime
Lime Crime is without doubt one of the most controversial magnificence manufacturers on the market. As soon as Xenia stepped away from the board, I felt snug reviewing them. I’ve been despatched PR up to now. Nonetheless, they haven’t launched something new since Christmas 2023.
Lime Crime determined to discontinue their make-up and deal with their hair dye in 2024. You could find Lime Crime at Ulta and Amazon.
Lunatick Beauty Labs
Lunatick Beauty Labs, based in 2012, make wonderful different spooky themed merchandise for spooky individuals. They’re 100% cruelty free, talc free, paraben free, and vegan. They’re PETA permitted. I’ve been despatched PR up to now.
Malagna Cosmetics
Malagna Cosmetics is a Mexican different make-up model that loves darkish artwork magnificence. Their merchandise are cruelty-free and vegan. They foster a neighborhood of gothic and different make-up lovers, the place mutual assist, acceptance and respect are promoted among the many complete legion.
I used to be despatched the Ocaso Palette in PR and I am keen on it, particularly the purple glitter shade!
Manic Panic
Manic Panic is the OG different hair and make-up model, they usually’re greatest recognized for his or her hair dyes. I really like the UV reactive shades! Their make-up is okay, however I needed to embrace them as a result of I really like their hair dye. It’s also possible to discover Manic Panic on Amazon. I dye my hair Pink Warrior as a result of it’s the right medium cool toned neon pink for my hair. It’s additionally UV reactive! Plus, Manic Panic donates 15% of the sale of every bottle of Pink Warrior to the Breast Most cancers Analysis Basis. As a breast most cancers survivor, that is necessary to me. Manic Panic is cruelty-free and vegan, in addition to PETA licensed. I’ve been despatched PR up to now.
Soften Cosmetics
Soften Cosmetics is another magnificence model primarily based in LA. They began with eyeshadow stacks at occasions like The Make-up Present, and now you could find them in Sephora. Soften is cruelty free and most merchandise are vegan. They’re additionally Leaping Bunny licensed.
My Fairly Zombie
My Fairly Zombie is a incredible spooky make-up model that handmakes every thing. They’ve beautiful unfastened eyeshadows and blushes! They’re cruelty free with many vegan choices. I’ve been despatched PR up to now. Use code myprettyphyrra to get15% off.
Necromancy Cosmetica
Necromancy Cosmetica is a terrific darkish and avant-garde alt make-up model situated in Puerto Rico. They began out specializing in high-quality lipsticks and have expanded to eyeshadows. They’ve 32 lipsticks and 16 eyeshadows and pigments obtainable. They usually’re now promoting singles! Necromancy Cosmetica is cruelty-free and vegan. I’ve been despatched PR up to now.
Rituel de Fille
Rituel de Fille is a luxurious different witchy make-up model. They focus on stunning cream merchandise. My favourite product from them is their interior cream glows for the cheeks. I’ve been despatched PR up to now. You could find Rituel de Fille on their web site, Ulta, and Amazon.
Silk Naturals
Silk Naturals is another indie skincare and pure make-up firm in Trumansburg NY. They began making inexpensive cruelty free clear magnificence merchandise in 2006. I particularly love their cream blushes, duochrome and multichrome unfastened eyeshadows, Slick Sticks, and Velvet Matte lipsticks. I’ve been despatched PR up to now. Use the code CORDELIA for 10% off.
Sugarpill
Sugarpill is a superb different gothic indie make-up model that began round 2010, and I used to be one of many first bloggers to assessment them. I am keen on their unfastened eyeshadows, liquid lipsticks, blushes, and capsule palettes, which is why they’re among the finest gothic make-up manufacturers. Additionally they make nice unfastened eyeshadows and single eyeshadows. I’ve been despatched PR up to now. You could find Sugarpill at Beautylish too!
Sydney Grace Co
Sydney Grace is another small family-owned cosmetics model. They’re cruelty-free and all elements are ethically sourced. I’ve been despatched PR up to now.
Thrive Causemetics
Thrive Causemetics is another make-up model that believes within the transformative energy of magnificence. They make my all time favourite mascara, the Liquid Lash Extensions tubing mascara. Their purpose is to raise your day by day routine with science-backed options that transcend magnificence. Every product is meticulously crafted with confirmed applied sciences to handle your day by day make-up wants, and each buy you make contributes to one in all their 550+ non-profit companions throughout the U.S.
Make-up for a Trigger
Thrive Causemetics purchases assist the next causes: most cancers, home abuse, homelessness and poverty, Veterans, training, racial and social justice, under-resourced youth, and LGBTQ+
Thrive Causemetics merchandise are 100% cruelty-free and 100% vegan. They use the simplest pure elements and most secure synthetics to create probably the most useful merchandise, they usually pass over parabens, sulfates, phthalates, latex, and artificial perfume.
In the event you solely ever strive one product from Thrive Causemetics, I like to recommend that or not it’s their Liquid Lash Extensions tubing mascara. I’ve tried the black, blue, purple, inexperienced, and pink. They’re all beautiful! I want they’d make a deep burgundy wine crimson model.
Get $15 off your first order of $50 at Thrive.
VE Cosmetics
VE Cosmetics is a UK-based different make-up model by Lynsey, who’s an AuDHD Vegan with OCD/Tourettes, EDS & Fibromyalgia. She launched her magnificence model in 2015 and it’s 100% cruelty-free and vegan. They’re additionally PETA permitted. Use code CORDELIA to get 10% off your order.
Depraved Widow Magnificence
Depraved Widow Magnificence is a cruelty free and vegan different make-up model. They lately launched an formally licensed The Crow palette. I’ve been despatched PR up to now.
Notable Manufacturers Not Featured
Everybody has manufacturers that they keep away from for various causes. I’ve eliminated Terra Moons, Vampyre Cosmetics, and Shroud Cosmetics from my record and not purchase from them or function them. Different manufacturers I not store from are Portland Black Lipstick Firm, Notoriously Morbid, Chaos Cosmetics, or Menagerie Cosmetics. I’ve by no means shopped at Ensley Reign, Glamlite, or Unearthly Cosmetics and won’t purchase from them. Actually, there are extra manufacturers I keep away from, however they don’t belong on this article.
For Terra Moons, right here’s why. For Vampyre Cosmetics, right here’s why. And for Shroud Cosmetics, right here’s why. I’ve acquired PR from all three of them up to now. For Ensley Reign, right here’s why.
Ultimate Ideas
On the finish of December 2024, Dave and I graduated from Yoga Instructor Coaching, which has helped me get better my energy and stamina from all my 2023 and 2024 surgical procedures. We’ve taught our firstclass collectively too, which was superior. We had a lot enjoyable!
In the event you love what I create, please share my work on Reddit, Fb, and different locations you’re keen on to speak about make-up. Google has killed visitors to little blogs like mine.
I’m all the time fascinated with studying about new different and gothic make-up manufacturers. If there are any I must learn about, please let me know!
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