Mark your calendars, trend lovers! On October twenty ninth, Common Customary companions with multidisciplinary artist, activist, and all-around trend visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous type and self-expression for each physique, sizes 00-40. And in immediately’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Customary has been main the cost in size-inclusive trend, and this assortment takes their mission to the subsequent degree. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator identified for his or her distinctive mix of artwork and activism—Common Customary is doubling down on what they do greatest: creating high-quality, completely tailor-made, and accessible trend that refuses to compromise on match or type. And, on this case, they’re providing one thing the plus measurement trend market has desperately wanted: extra selections for everybody, in all places.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mildew by providing 5 androgynous wardrobe staples that ship Common Customary’s signature mixture of consolation, high quality, and flexibility. Suppose effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop high—all designed to suit each physique, from measurement 00 to 40. The actual kicker? These items are adaptable in a method that encourages you to play along with your proportions, experiment with completely different types, and customise your type.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Customary to broaden its already groundbreaking strategy to sizing. Each bit lets you measurement up or down, permitting freedom to regulate primarily based in your type temper. Whether or not you’re feeling a bit outsized and cozy at some point, or glossy and fitted the subsequent, this assortment is able to flex with you.
“We’re all about difficult the trade’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Customary’s Chief Design Officer, Ramon Martin. “When a buyer’s selections are confined to cultural norms, their potential for expression is proscribed. This assortment with Jordan affords extra alternative than ever earlier than—and we’re excited to assist individuals get away of that mildew.”
In different phrases, it’s not simply trend. It’s an expertise—a canvas for self-expression that celebrates the fantastic thing about all our bodies.
Why This Collaboration Issues Proper Now
If you happen to’ve been following trend tendencies (and let’s be actual, you ought to be), you may need seen a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly slicing again on measurement choices and various illustration. Common Customary isn’t about that life. They’re right here for the lengthy haul, dedicated to creating trend for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus measurement artist who’s spent their life altering ill-fitting garments and combating for a spot in trend, Common Customary is sending a strong message: everybody deserves a seat on the trend desk.
“For therefore lengthy, the style trade ignored the bulk of people that fall outdoors its stereotypical binaries and wonder requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to associate with Common Customary to create a capsule that lastly empowers all individuals to buy and specific their individuality.”
And the timing? Impeccable. Because the trade struggles to keep up the momentum of inclusivity, Jordan x US looks like a battle cry—a reminder that trend is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule can be accessible at Common Customary’s SoHo showroom, by way of their US on Tour in-person buying experiences, and on-line at UniversalStandard.com.
So, how are you going to get your arms on this groundbreaking assortment? Beginning October twenty ninth, you may have three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but in addition financially accessible.
Whether or not you’re looking for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you just’ll truly need to put on, the Jordan x US assortment has one thing for each physique, each type, and each vibe.
With Common Customary and Jordan Underwood, the way forward for trend is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—specific your self.
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