Premium Magnificence Information – The place does Beauty 360 stand, ten years after it was arrange?
Franckie Béchereau – This present has carved out a spot for itself on the nationwide and international degree regardless of a packed occasions calendar. The idea itself locations it on the crossroads of all of the others. We see all of it by the prism of innovation and foresight, and the exhibitors contemplate it as a complement to the opposite exhibits they attend. The occasion has additionally breathed new life into the cosmetics trade, as a result of we showcase firms that don’t essentially come from our trade, however from associated sectors that present innovation. I’m considering of gamers within the tech, agri-food, and power transition sectors.
What’s extra, from the very starting, the present was meant to be a 360° occasion, bringing collectively all gamers and attracting curiosity from the largest, particularly with Open Innovation, in addition to the smallest, with the startup village. Ten years on, it’s nonetheless the case: all types of profiles come to go to, as we now welcome a variety of gamers from public analysis and coaching, together with the ISIPCA faculty.
We’ve not strayed from the present’s DNA, fairly the opposite: we now have strengthened it.
Premium Magnificence Information – What about guests?
Franckie Béchereau – The premise was to introduce exhibitors’ improvements and to have decision-makers as guests. We’ve welcomed more and more specialised guests over time, because the present grew increasingly profitable and understood, however above all, on account of its top quality of content material. The idea has not modified, it has strengthened.
Premium Magnificence Information – The primary Cosmétopiades are designed to mark this tenth anniversary. What does this competitors contain?
Franckie Béchereau – For Beauty 360’s tenth anniversary, we wished an occasion that will be centered on innovation, strengthen our DNA, and be outward-looking. These are important levers for the cosmetics trade. Given the truth that the Olympic Video games came about in Paris, the concept of Cosmétopiades got here naturally. It’s extra of a pleasant competitors to provide everybody an opportunity to precise themselves. Fourteen trade pavilions from international locations on 5 continents, made up of analysis our bodies, native authorities, clusters and others, will present the hidden face of innovation, specializing in 4 themes: public analysis, coaching, native help to the trade, and the tradition and know-how firms financial institution on to develop.
The Medals of Excellence will then be awarded by a world jury made up of representatives from the assorted pavilions, on the idea of quite a lot of standards met, with no restrict on the variety of medals per class.
This can create nice synergies for the members coming from Australia, 5 Asian international locations, three European cosmetics branches, South and North America, and for the 2 pavilions from Africa.
Premium Magnificence Information – This yr’s theme is “Longevity and Sustainability”. May you clarify this selection?
Franckie Béchereau – It’s a forward-looking topic that we really feel is completely in tune with our occasions and issues your entire worth chain. Will probably be the theme of the programme of conferences, which can cowl every phase. Additionally, it is going to be featured within the innovation introduced ahead by the CNRS, the French Nationwide Centre for Scientific Analysis, and highlighted and recognized by the exhibitors competing for the Beauty 360 Awards Particular Jury Prize.
Premium Magnificence Information – What are the opposite highlights of the present?
Franckie Béchereau – The Analysis space, which will probably be substantial this yr, with greater than a dozen gamers. If we add the Analysis representatives within the 14 pavilions, this profile corresponds to 10% of our exhibitors. It’s uncommon to see so many public analysis gamers at a cosmetics present. However then, there could be no innovation with out analysis. It’s on the core of our industrial challenges.
Premium Magnificence Information – What are your aims for the ten years to come back?
Franckie Béchereau – We want to develop our international affect even additional. Our trade is simply too carefully linked to exports to not be acquainted with its worldwide companions.
The Beauty 360 Week idea additionally wants to vary. It’s a programme linked to the present which helps decision-makers discover forward-looking subjects in higher depth by a sequence of visits. There are retail excursions, laboratory visits, symposia… We’ve a wealthy programme, however we will elevate our profile by being much more formidable.
Additionally, we goal to place expertise and human relationships on the coronary heart of every part we do, to assist folks meet one another. All good innovation is at first a human journey.
Premium Magnificence Information – Can Beauty 360 be exported?
Franckie Béchereau – Why not? However all the time in reference to France. We’re promoters of the French trade, so if that is to occur, it is going to be to serve it.
