This present day, it’s virtually as if skincare has change into second to main a busy and hectic way of life. Stress and ageing, nonetheless, is usually a dangerous mixture on your pores and skin. You probably have no time for superficial magnificence regimes that add complication to your every day routine, meet Vida Glow. This revolutionary model is ready to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it rapidly etched its identify within the magnificence business. It particularly garnered the eye of many for its hero Vida Glow Marine Collagen 270g. Since then, the model has dedicated to creating merchandise which are highly effective and efficient utilizing solely clinically confirmed elements. Let your skincare merchandise give you the results you want, not the opposite manner round.
We sat down with the lady behind the model, Anna, to select her mind concerning the world best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence considerations. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its prospects.
What’s your model’s objective? The WHY behind all of it?
All the things from the model’s beginnings, its philosophy and scientific innovation replicate my private drive for serving to folks uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to grasp the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the medical knowledge was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the inspiration for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence business. And we make use of a science-lens at each step of our NPD course of. Final yr we invested over $1M into unbiased medical trials. It’s a giant endeavor, however this dedication to outcomes is why we’ve such a loyal buyer base – with one unit of Pure Marine Collagen bought each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are straightforward to undertake – so you may obtain tangible outcomes, irrespective of your way of life or wider magnificence routine.
How do you go about researching elements and testing new formulation?
We begin by figuring out frequent – and rising – magnificence considerations. We study the basis trigger of those considerations, like pigmentation or hair loss, then discover modern and clinically backed lively elements to ship the most effective outcomes. As soon as we’ve created our method, our NPD initiatives undergo stringent medical and shopper trials to make sure the method meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and internal well being being a spotlight?
Transparency. Customers are demanding accountability and transparency – not solely when it comes to model values, however the place merchandise are created and the science behind their elements. Years in the past, nobody actually seemed in the back of a pack. Immediately, persons are wanting to find extra. I’m happy with our transparency. From the science behind ingestible magnificence, to our medical knowledge and what outcomes to anticipate from our merchandise, educating shoppers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish beneath eyes. It’s made a big enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to cut back hair loss by 34% in simply 28 days. It’s been revolutionary for folks experiencing extreme hair shedding, thinning hair and discovering their hair in all places! All of which I’ve personally skilled throughout my hair loss.
“Vida Glow is designed for actual folks and actual life. My imaginative and prescient is for Vida Glow to be a part of your routine each day, each step of the best way.”
-Anna Lahey
How do you get your inspiration for merchandise, branding, your workplace house?
All of my inventive inspiration comes from a need to have a optimistic affect on folks’s lives. Whether or not that’s by our merchandise, brilliant visible identification and sunny disposition, or our crew at VG HQ.
You’ve had astounding development over the previous few years, how do you retain grounded?
Our development and enlargement into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to achieve, and that’s what retains me grounded. As do my three younger youngsters who consistently preserve me on my toes!
When not operating a enterprise how do you observe self-care?
I attempt to take the stress off with straightforward and life like ways in which I can dwell my life each day. I prefer to have strolling catch-ups with mates. And I do my greatest to stay to a routine and plan my days. I prefer to really feel ready and I’ve lists for the whole lot, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve completed one thing.
If you happen to might return and provides your 18-year-old self any recommendation, what would it not be?
Don’t be afraid to make errors. It’s in these moments that you simply study essentially the most.
The crew at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible remedies for particular magnificence considerations throughout pores and skin, hair and the physique. Radiance and Hairology had been our first Superior Restore launches – and we’ve one other revolutionary pores and skin SKU coming later this yr!
Wish to Attempt Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed elements to realize lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and sources on producing skincare merchandise.
Vida Glow likes to raise the shoppers’ concept of how skincare needs to be. If this seems like one thing you wish to strive, take a look at our web site to study extra concerning the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an affect on folks’s lives, too.
Get your individual Vida Glow merchandise right here!
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Mel
Mel is a former Hair Stylist with over a decade of business expertise.
She enjoys writing about all facets of the hair & magnificence world together with, developments, new merchandise & best-sellers.
