Because the aesthetic business continues to evolve and alter, understanding client conduct helps us see what the following huge factor in magnificence and cosmetic surgery will likely be. Our 2024 State of Aesthetics report dives into the newest information, inspecting the impression of GLP-1 medicines on magnificence spending to the rising demand for noninvasive therapies. This report offers actual time insights to assist present which classes are rising and what’s driving client decisions on this transitional yr.
The Affect of GLP-1 Drugs
One of the vital developments in cosmetic surgery right now is the rise of GLP-1 medicines like Ozempic and Zepbound. Initially developed for diabetes administration, these medicine have grow to be standard for his or her weight reduction advantages. Nevertheless, additionally they convey distinctive aesthetic challenges, reminiscent of sagging pores and skin and facial quantity loss—generally known as “Ozempic Face” and “Ozempic Physique.” A big majority of respondents, 49%, said they plan to have an in-office process after reaching their weight reduction objectives.
Our information reveals that 62.4% of customers who’ve achieved their weight reduction objectives with GLP-1 medicines at the moment are searching for therapies to deal with free or sagging pores and skin. Moreover, 46.6% are fascinated by enhancing muscle tone and definition, whereas 41.4% are centered on decreasing extra physique fats. This rising demand for pores and skin tightening, muscle firming and physique contouring therapies is obvious in aesthetic practices throughout the nation.
The monetary dedication to GLP-1 medicines can also be reshaping client spending habits. Based on our survey, 41.2% of respondents have in the reduction of on different bills, reminiscent of eating out and spa providers, to afford these medicines. Regardless of these sacrifices, the demand for aesthetic therapies stays strong. Shoppers are more and more searching for cost-effective options that ship seen outcomes, with minimally invasive procedures like microneedling, laser pores and skin resurfacing and neurotoxins gaining recognition amongst these trying to preserve their look throughout their weight reduction journey.
Evolving Shopper Preferences
As customers’ skin-care priorities evolve, clear elements, cruelty-free merchandise and options for hormonal pores and skin considerations have grow to be high concerns. The information reveals a rising curiosity in natural and vegan choices, reflecting a broader shift in the direction of sustainability and moral magnificence practices. For aesthetic suppliers, this means that buyers are more and more receptive to merchandise aligned with these values and are keen to include them into their skin-care routines. Notably, the report reveals that 40% of customers bought skincare merchandise instantly from their aesthetic supplier prior to now yr, highlighting the significance of providing merchandise that resonate with these evolving preferences.
The Way forward for Aesthetic Therapies
Wanting forward, the demand for noninvasive and minimally invasive therapies continues to develop. Our survey reveals that 42.9% of respondents plan to endure neurotoxin therapies, whereas 38.7% are fascinated by microneedling and tooth whitening. These preferences spotlight the need for therapies that provide vital outcomes with minimal downtime—a pattern that’s prone to dominate the aesthetic business within the coming years.
The report additionally reveals vital hesitations amongst respondents on the subject of sure beauty procedures. Topping the listing is the Brazilian Butt Raise, with 69.3% of members expressing they might by no means take into account it, signaling a robust aversion to this high-risk process. Breast discount and augmentation additionally confronted notable resistance, with 45.4% and 29.1% of respondents, respectively, steering clear of those surgical procedures. This pattern suggests a rising choice for noninvasive therapies as customers grow to be extra cautious in regards to the dangers related to surgical enhancements.
Future Spending Forecasts
Respondents additionally indicated that in the event that they wanted to scale back total spending, the highest three areas they had been more than likely to chop again on had been eating (56.1%), nail care (48.3%) and clothes (41.7%). Different areas like spa/therapeutic massage providers (38.8%) and health/gymnasium memberships (31.2%) additionally noticed vital potential reductions. Curiously, spending on aesthetic therapies or procedures (19.6%) and skincare (5.6%) had been among the many least prone to be minimize, highlighting the significance positioned on sustaining magnificence routines even throughout occasions of economic constraint.
Because the business continues to evolve, staying knowledgeable about these developments helps suppliers not solely meet but additionally exceed shopper expectations, making certain a thriving follow in 2024 and past.
Report Methodology: The 2024 NewBeauty “State of Aesthetics” report relies on real-time information gathered from BeautyEngine subscribers. Surveys had been deployed in Spring of 2024, specializing in particular person affected person concerns throughout the aesthetic remedy course of and projected spending habits and attitudes within the coming yr. BeautyEngine’s in depth attain faucets right into a neighborhood of magnificence fanatics with a ardour for aesthetic therapies, making certain that the report’s information precisely represents the preferences and attitudes of knowledgeable and engaged customers. Click on right here for a full model of the report.
