You could possibly positively say that sustainability is trending within the magnificence world proper now. Go into any magnificence retailer or web site and I’m certain it gained’t take you lengthy to discover a product labeled ‘eco-friendly’ or ‘recyclable packaging’. Don’t get me fallacious, utilizing higher packaging is a good step ahead on the subject of sustainability in magnificence however the place do most manufacturers stand on the subject of sustainability? True sustainability goes past simply packaging and appears at what’s contained in the product. What sort of components are we utilizing? How are they sourced? How is the top product manufactured? All of those are vital inquiries to ask on the subject of sustainability in any product, particularly magnificence.
Magnificence is a giant enterprise with the potential for large affect however it is usually a really private expertise. We put these merchandise on our our bodies each day and the impacts of them transcend simply what we’re absorbing into our pores and skin. The contents of those merchandise additionally inevitably wind up down the drain once we bathe and into oceans and rivers. A 2015 research even discovered parabens (chemical preservatives poisonous to folks & planet that you simply gained’t discover at Juice Magnificence) within the tissues of dolphins, otters, and even polar bears.
For this reason I used to be so excited to speak with Karen Behnke, the founding father of Juice Magnificence on a latest episode of the Glo Eco podcast to speak about true sustainability in magnificence and what clear magnificence actually means. Karen is a real advocate for merchandise that aren’t solely clear and secure for folks, but additionally for the planet and the animals we share it with. As you’ll hear within the podcast episode, Karen’s journey to begin Juice Magnificence was impressed by her personal particular person journey in discovering the dangerous results typical magnificence merchandise can have on our well being and the atmosphere. Her private expertise with a uncommon blood dysfunction as a toddler and the contamination of her hometown with flame retardants fueled her ardour for wellness, environmentalism, and high-performance skincare which all got here collectively to develop into Juice Magnificence. Lengthy earlier than ‘clear’ and ‘sustainable’ magnificence was a buzzword, Juice Magnificence has been creating pure and sustainable magnificence merchandise for 19 years in Northern California.
“Our objective from day one was to match the traditional manufacturers efficacy or outcomes, however to do it within the healthiest means potential for folks, animals, and the planet”
-Karen Behnke
The Juice Magnificence strategy is so distinctive as a result of they’ve created their very own customary for ‘past clear’ magnificence that goes farther than business requirements to make use of licensed natural components and create merchandise which might be secure for folks, planet, and animals. Juice magnificence has a lengthy listing of unacceptable components that they keep away from of their formulation.
By utilizing natural components, we’re not solely treating the planet higher we’re additionally getting higher skincare outcomes! As Karen mentioned within the podcast, analysis has discovered that natural components have been discovered to have as much as 30% increased antioxidant ranges than non-organic. What does that imply for us magnificence lovers? Properly it means higher skincare outcomes as a result of antioxidants struggle the free radicals that trigger darkish spots, wrinkles, and lackluster pores and skin.
Licensed natural components aren’t simply nice on your complexion although. Utilizing licensed natural components in magnificence merchandise additionally performs a giant half in defending the atmosphere and animal well being by supporting natural farming. Natural farming practices don’t depend on poisonous pesticides and chemical compounds, which may hurt the soil, water, and wildlife. By selecting merchandise with licensed natural components, we’re supporting sustainable farming practices which might be higher for the planet and future generations.
Central to Juice Magnificence’s dedication to sustainability is their Farm to Magnificence strategy at their distinctive solar-powered farm in Sonoma County, California. Spanning over 20 acres, this eco-friendly facility epitomizes their dedication to true sustainability. On the farm, they’re working with scientists to develop and produce some critically spectacular natural components grown completely for skincare. Notably, they’ve grown & harvested one of many highest antioxidant grapes on the planet, the Sagrantino grape, which you will discover at the moment of their spectacular SuperGrape Youth Renew Serum with Hyaluronic Acid.
By creating merchandise like this, with extremely efficient natural components, we’re not solely supporting the natural motion however we’re additionally getting some critically unbelievable skincare outcomes. I imply…have you ever tried the Stem Mobile line? That is the sort of innovation we have to see in magnificence and why as an environmental and local weather activist, I’m so proud to assist Juice Magnificence and the revolutionary work they’re doing. These items don’t occur in a single day and Karen has been paving the way in which for really natural and sustainable magnificence that’s secure for folks & planet for many years. I can let you know from private expertise that it’s tales like this and merchandise like this that may make actual change by making sustainability enjoyable, joyful, and exquisite!
To study extra, take a look at Karen’s full interview on the Glo Eco podcast linked right here.
