Love Wellness from founder Lo Bosworth, has been filling within the gaps in girls’s well being merchandise since 2016, from demystifying the connection between vaginal and intestine well being to serving to banish bloat. Now, the model is coming to QVC to assist attain much more girls.
We caught up with Lo amidst the thrilling information, however in fact, if you consider Lo Bosworth, you in all probability consider the California woman who starred in Laguna Seaside and The Hills, so it’s no shock the fires in Los Angeles hit near residence for her, so she jumped into motion. Love Wellness is organizing a drive to ship well being and wellness necessities to the impacted communities. Beneath, we caught up with Lo forward of the official launch of Love Wellness on QVC on January 15 at 7 PM ET—make sure to tune in.
On the LA fires…
“I’m not in LA proper now, however I can depend on two plus fingers the chums who’ve misplaced their properties. My dad and mom are in Laguna, and we all the time lived in worry of fireside. Laguna burned down in 93. They misplaced 500 properties, and virtually 400 had been broken, so Laguna went by way of this within the early 90s. My dad and mom’ home didn’t burn down in that fireside, however it did burn down at one level. So it’s actually hitting near residence. The size of it’s simply surprising.”
On Love Wellness coming to QVC…
“QVC, to the Love Wellness group and myself, is the right platform to essentially have direct, real-time conversations and communicate to a brand new neighborhood of girls. I really feel like our model has all the time been about schooling, transparency and providing actual options for girls’s well being, and QVC as a platform actually permits us to inform that story in a really significant approach.
We actually get to transcend a product on a shelf and interact with folks, reply their questions, clarify the science, and really join with girls on this private stage that QVC means that you can do. So, I’m actually excited to increase our mission to such a trusted place for girls, they usually’re already turning to QVC for wellness and self-care. Girls’s wellness is a giant a part of their initiatives in 2025 and going ahead, so to be one of many early manufacturers on this area on the community is extremely thrilling. We’re very honored.”
On welcoming extra girls of their 50s to the Love wellness neighborhood…
“It’s partly a brand new demo for us, however a demo that does know and belief our merchandise. My mother and all her mates, for instance, are so excited that we’re launching on QVC. You realize, girls belief QVC, so for us, with the ability to talk to this explicit demographic by way of such a trusted platform, there couldn’t be a greater strategy to make that connection. It’s approach higher than Meta adverts.
QVC has a extremely, actually excessive barrier to entry. Nice manufacturers are on QVC, and their viewers trusts them due to that. And so to have the ability to make that reference to their viewers, and form of instantly step into that class of brand name for his or her viewers is de facto thrilling for us.”
On new launches..
“We’re launching our new Day by day Love Electrolytes on QVC, which is thrilling. Day by day Love Multivitamin ($20) is our best-selling multi, now that is the sister product. Day by day Love Electrolytes are hydration for her. It has sodium ranges for much less bloating. It helps to help cortisol and girls’s hormone stability, and it helps to help nutrient absorption. So, the 2 are actually an ideal pair, and I couldn’t be extra excited to launch it first on QVC. It’s our first growth into the drinks class, and I feel it’s going to go very well.
On the one complement she’d suggest to girls over 50….
“Day by day Love the multivitamin is launching on QVC, and we truly dropped the worth on that product from $34.99 to $19.99 final yr. It’s a extremely vital value drop in an effort to make the product extra accessible. I imagine it’s probably the most complete multivitamin available on the market. It has 25 plus substances plus herbals in it for girls’s hormone stability, so it’s actually distinctive in that approach. I feel that that may be a nice 50-plus product.”
On the significance of routines over resolutions…
“I’m actually targeted on sustaining my routine. I feel that most individuals’s routines are literally fairly humble, and that’s a superb factor. My day by day routine is to do my skincare, put on sunscreen, take my dietary supplements, fill my water bottle each morning, and get in my steps. It’s a humble routine. We’re actually not for resolutions [at Love Wellness], however my objective is to simply keep that routine as a result of sustaining that routine as a baseline helps you keep good well being.
I’ve a brand new Substack that I launched a few weeks in the past, and I posted an article about resolutions. One of many examples I gave as to why resolutions will be actually difficult is as a result of everyone actually shoots for the moon. I used to be a kind of ladies that received a kind of big gallon water bottles a number of years in the past off Amazon. I used to be like, ‘I’m going to drink extra water.’ After a number of days of that, I used to be like, perhaps I don’t have to drink this full gallon of water on daily basis. Possibly I simply have to movie my normal-sized water bottle each morning. You go from a decision to an answer, proper? Only a water bottle on daily basis is the answer. You don’t want some massive decision. Dietary supplements are part of that too, proper? Like only a multivitamin and your probiotic on daily basis—nice resolution.
A phrase from QVC…
“The start of a brand new yr is the right alternative to deal with wellness and uncover new merchandise for self-care. As a ‘female-first’ way of life and complement model, Love Wellness empowers girls to take management of their female well being by slicing by way of the noise and misinformation and reframing girls’s views on easy methods to care for his or her physique.
Lo Bosworth has performed a tremendous job eradicating the stigma from female private care and offering options which can be fashionable and efficient. For our QVC prospects, nearly all of whom are girls 50+, it’s a time of their lives the place they’re experiencing bodily, psychological and emotional modifications and want options that may assist help them. We’re excited to introduce Lo Bosworth and her progressive merchandise to our prospects, inspiring them to really feel comfy within the pores and skin they’re in and take cost of their very own well being.”
— Kristen Stevens, Vice President of Residence and GMM, QVC.
